MERRY
THRIFTMAS
INDY CLOVER / 2025THRIFTMAS
Indy Clover
Holiday campaign across 20 stores
Campaign strategy · Art direction · Production
CREATIVE DIRECTION / BRAND STRATEGY / CONTENTUTAH & EVERYWHERE ELSE · 2026
HI. I'M
CHLOËJOHNSON.
Creative direction,
content & video.
I plan campaigns, direct photoshoots, and create content for brands and podcasts. My work includes strategy, copywriting, design, and video editing.
BASED IN UTAHSELECTED PROJECTS ↓
CREATIVE DIRECTION↗BRAND STRATEGY↗CONTENT & VIDEO↗CAMPAIGNS
01 / THE PORTFOLIO
SELECTED WORK.
A selection of campaigns, brand shoots, and video projects, with details about my role and how each came together.
01
AMELIE DESAI / PODCAST & YOUTUBEWho Is She?!
Podcast, YouTube, and social production
Brand development · Podcast production · Video
TERIYAKI
GRILL
TERIYAKI GRILL / BRAND PHOTOGRAPHYGRILL
Teriyaki Grill
Photography for web, social, and ads
Creative direction · Shoot planning · Production
DEEP DARK DRINKING CHOCOLATE / VIDEODeep Dark Drinking Chocolate
0 → 400+ followers in about four months.
Social strategy · Content · Short-form editing
HOW I
WORK.
I start by understanding the audience and what the project needs to accomplish. From there, I develop the concept, plan production, and work through the copy, visuals, and edits.
02 / VIDEO & EDITING
IN MOTION.
These short-form edits were created for Deep Dark Drinking Chocolate. I also edit podcasts and lifestyle videos for Amelie Desai.
SHORT-FORM / SELECTED CLIPS
03 / BEHIND THE WORK
CHLOË JOHNSON / CREATIVE STRATEGIST
A LITTLE
ABOUT ME.
I’m Chloë, a creative and marketing professional based in Utah.
I studied public relations and strategic communication at UVU. I’ve worked on retail campaigns, restaurant photoshoots, podcast launches, and ongoing social content.
I enjoy working on a project from the initial concept through production. Depending on the project, that can mean developing the strategy, planning a shoot, writing copy, or editing the final video.
Outside of work, I write and perform music as Chloë Mae, run, and spend time outdoors.
CURRENTLY
Creative direction + client strategy
BASED IN
Utah. Open to wherever the work takes me.
04 / EXPERIENCE
MY
EXPERIENCE.
View the full résumé ↗WHAT I DO
Creative direction
Brand & campaign strategy
Content & social
Video & audio editing
Project management
PR & communications
FluenceClient Success Manager2026 — PRESENT +
Lead strategy and client relationships across 15 accounts; coordinate collaborators across five departments.
Develop lead-nurture scripts, client follow-up plans, and creative concepts for marketing campaigns.
Cakewalk AgencyMarketing Content Manager2025 — 2026 +
Led creative strategy for six brands, supervised two content creators, and delivered coordinated marketing across 20 Indy Clover stores.
Developed campaign concepts, directed photoshoots, produced short-form video, wrote copy, and designed retail assets.
Independent creativeCreative & Marketing Consultant2020 — PRESENT +
Produce and edit Amelie Desai's weekly vlog and podcast, with supporting social creative. Shape Who Is She?! across podcast, YouTube, and social.
Build and market my own artist brand across music releases, social, merchandise, booking, and collaborations.
Heber City CouncilPublic Relations Specialist2024 — 2025 +
Supported affordable-housing communications, stakeholder outreach, earned media, and public-facing educational materials.
EDUCATIONB.S. Public Relations & Strategic CommunicationUtah Valley University · 2025
CONTACT