CAKEWALK AGENCY / JUNE 2025 — APRIL 2026
Cakewalk Agency
As Marketing Content Manager, I led creative strategy for six brands and supervised two content creators. My work covered campaigns, photoshoots, social content, copy, and design.
My role
Marketing Content Manager · June 2025–April 2026
Scope
Six brands · Two content creators · Marketing across 20+ locations
What I worked on
I developed campaign concepts, planned and directed photoshoots, produced short-form video, wrote copy, and designed assets for social and retail. I also built content calendars and coordinated the work of two content creators.
Campaigns and retail creative
For Indy Clover, I worked on content calendars across more than 20 locations, along with merchandise, signage, stickers, and billboards. I developed the Merry Thriftmas campaign, which all 20 stores participated in.
Social strategy and video
For Deep Dark Drinking Chocolate, I worked on social strategy, content creation, and short-form editing. The account grew from zero to more than 400 followers in roughly four months. Indy Clover also gained more than 1,000 followers over about four months during my work at Cakewalk.
Working across brands
Each account needed its own voice and visuals. I worked from the audience and campaign goals to plan content, brief creators, and carry the concept through to the finished assets.